The Periodic Table of Brand Elements

I came across the internal work of French design studio W & CIE today, who won a Silver Lion award at this year's Cannes Lions Festival in July for the revamped visual branding and identity of their Paris office. While all of their interior touches were well-received, their version of the (normally scientific) periodic table stuck out to me the most. What a beautiful and fun way to brighten up office space with depictions of the world's most famous brands, helping their employees to remember the studio manifesto of collectivism, relevance, dedication, and optimism. 

It's interesting to see how an agency takes the time not only to focus on their clients, but also to heal and nurture themselves internally. We give so much of ourselves to make other people happy, but when our minds are tired, our work reflects that tiredness. Rest, rejuvenate, and return with something better.