Last summer, I spent the almost obligatory (for any New Jersey native, at least) weekend at Atlantic City and stayed at The Chelsea Hotel. While I did partake in boardwalk activities and beaching, I regret that I did not visit Teplitzky's, the diner that resided 7 floors underneath me, especially after seeing their menu design on Mucca. The New York based studio derived the restaurant's brand and identity in a way that instantly reminded me of an ice cream parlor from the 1950s with its eccentric typeface and pastel palette. The eatery was actually named for the hotel that used to be where its current location is now, and is a loving homage to the past.
In a place where glitz and glamour are the main ways of grabbing customers' attention, seeing this vintage, old fashioned look and feel is refreshing and a throwback to the thriving community that A.C. used to be during that period. Next time, I will be sure to stop in for a treat.