Ira

Those of you who know me personally know what a sucker I am for typographic animation, and I've found another great piece to showcase on Sketch today, this time by director and filmmaker David Shiyang Liu. David took pieces of a talk by This American Life host Ira Glass and turned it into a whirlwind ride that, despite its speed, captured my attention for every word and transformed Ira's voice into something more tangible to connect to. Hearing someone speak and also seeing the text on screen combines two distinct actions so that your senses latch onto the message deeper than if you were doing just one of those things.

I want to focus on what Ira is saying too because his monologue of disappointment and disbelief describes what I see in the creative industry often. There is an underlying pressure to assert yourself and produce designs that speak to who you are as an artist, and when this doesn't happen right away, there is a disconnect. After awhile, it gets to the point where it almost doesn't matter anymore because none of it fulfills your personal standards anyway, and we end up doing things just because. The vicious cycle never seems to end.

But it's not like this forever. The key is to never give up, know your strengths, play to them, and let them grow.  Eventually, a breakthrough is reached and things fall into place. It has to, because effort is never a virtue that is ignored.