The mark of a successful redesign connects the past to the present and gives way for the future, and Mulberry is one of those brands that can be summed up in one word: timeless. Their look and feel is attributed to the work of London studio Construct, the brainchild of founder and creative director, Georgia Fendley, who also serves as Brand Director for the clothing and lifestyle company. Georgia's creative hand brought a new mood and tactility to all identity, collateral, and retail components without compromising the British heritage or eponymous tree logo that this establishment is built on. Her team at Construct designed everything with a sense of function and aspiration, in the hopes that consumers may touch one of Mulberry's products and know exactly where it came from and why.