As someone whose experience in music has shaped and given definition to the person they are today, it gives me so much joy to present today's post to you. Art director Bjoern Ewers and copywriter Mona Sibai created this wondrous campaign at the Berlin branch of the Scholz & Friends agency to promote another chamber ensemble season at the Stiftung Berliner Philharmoniker (The Berlin Philharmonic). Taking the audience to depths never seen before, the print ads, photographed by Munich studio Mierswa-Kluska, explore the nether regions of various instruments so that a closer understanding is reached of where the sound actually originates from, making viewers excited about the end result heard at a concert hall.
The way Bjoern has designed this really faciliates the comprehension of what constitutes the instrument makup. I can easily imagine a miniature crowd walking around these tiny "hallways" and "auditoriums", discovering what section of the organ or clarinet is in use as it is being played. In this intimate setting, the audience has a chance to associate the music to the instrument to the emotions they are feeling at that moment. It is this relationship that speaks to me the most, and the ads are so appropriate given the smaller nature of a chamber group compared to a large scale orchestra.
It's been awhile since I last played my viola and I miss it. I miss being a part of something larger than myself. Seeing this campaign brought me back to a time when I was.