Visiting France again is a long awaited dream of mine, and it is something that I hope to accomplish within the next few years or so. When I was 19 years old, I traveled to Avignon and Cannes for a week and fell in love with the French people - their joie de vivre, their society's tendency to be reserved at first before opening up and showing a tremendous affection for others, and their zest for all that is good in this world: food, sex, and art. This beautiful country and the pride held within its land has resonated deeply within me all this time. I don't think I've ever met a French person who wasn't proud of being one. There is a good reason why this is so.
Seeing Anagrama's branding for Bonnard, a confectionery shop in Mexico that was inspired by and named for French post-impressionist painter, Pierre Bonnard, reminded me of the airy, carefree nature that was infectious for me from the getgo once I landed at Nice Côte d'Azur Airport. Pastel colors, swished brush strokes, and a simple san-serif typeface all pay tribute to Bonnard's method of artistry, as he was a man who had a deep devotion to color. He also loved macaroons, and this detail is examined in the cross shapes that lie within the wording on top of all the O's. A good studio finds ways to incorporate the special, important aspects of any brand in a quiet, unassuming, yet impactful manner.
Despite Mexico and France being continents apart, Anagrama was still able to take a slice of the latter's culture and make it an enjoyable and relatable experience no matter where you are. In my bedroom in New Jersey on the other side of the world, I sit here contentedly drinking in these sights until I'm able to take this journey once more.