Herman

Found this gem of a video today from Dutch studio Part of a Bigger Plan, who was commissioned by Herman Miller to create an introduction video for their WHY campaign. WHY is a new digital platform that tells audiences the story behind the company and why it has remained a force in the furniture industry for the last 108 years. Aptly so, Part of a Bigger Plan created a quirky animation that details the Herman Miller history in just 108 seconds.

I own several pieces from their office collections, and have always appreciated the fine detail put into the design and aesthetics of each one without sacrificing comfort and ease. In reading the motivations behind what they do, I am reminded why I am proud to support them and their cause.

"At Herman Miller, design is never just about a finished product. It is a narrative that extends from the conceptual thinking that informs a designer’s vision to the people it touches and the places it transforms."