It Don't Matter If You're Black or White


The concept of color is one that has intrigued me for a long time. You often think that the shades of red, green, blue, purple are what defines an object, and that without chromatism, it becomes a nonentity. From an early age, we are taught that the grass is green and the sky is blue and everything else falls in between. Certain pigments even have characteristics, which is why we buy pink articles for baby girls and blue for boys. Orange roofs make us hungry and red lips make a femme fatale. Even the color of our skin has given way to describing our racial backgrounds, inadvertantly and conveniently labeling who we are.

But the two extremes at both ends of the spectrum have the ability to speak volumes more than most hues could, and companies are taking advantage of that in their product packaging. YouTheDesigner has compiled a repository of 50 such examples where the only colors used in their design are black and white. Far from being washed out or boring, these items command your attention due to their choice to keep things modern, stark, and atomic. Because these products do not bear the bright coats that cover other goods, your attention is drawn to the fundamentals of the design, allowing you to inspect it for what it is. Perhaps this is the closest advertising can get to transparency.